When you can't even see a part, you might forget about it, but it doesn't mean it's not important. Flat tyres are probably the most common bicycle failures. Many times, flats are caused by the rims, specifically the lack of protection from the rims' sharp edges.
Odyssey rim strips work well with most rims and improve their functionality. If you forget about them, that means they are doing their job.
Now available in the XL 35mm wide version for Boyd rims and other wide rims!